The slogan of the Little Red Book app is well designed: share the world’s good things.
When Little Red Book was first established, it did develop according to this concept, thus attracting a wave of loyal users. However, as the app became more and more popular, it attracted the attention of some businesses.
So some businesses that use their brains for marketing and their feet for products1good promotion, shitty quality set their sights on Little Red Book, and they made various soft advertisements on Little Red Book through the recommendation of Internet celebrities.
With the entry of a large number of merchants and the blind promotion of some influencers just to make money, the reputation of Little Red Book is different from that at the beginning of its establishment, and and it has become the target of widespread online ridicule.
Even Little Red Book trended on the hot search list because of this incident, with hashtags like #HowFakeCanLittleRedBookRecommendationsBe, #NeverTrustLittleRedBookAgain, and #LittleRedBookIsOverrunWithAds.
The top management of Little Blue Book has been racking their brains for this, and the outside world’s view of Little Blue Book is getting worse and worse.
The higher-ups at Little Red Book were racking their brains over this, as the public opinion of Xiaolan Book was deteriorating. If this trend continued, Little Red Book would eventually be ruined by unscrupulous merchants, and they faced the possibility of the app being removed from the app store.
The top management of Little Red Book has been looking for a breakthrough. They wanted to prove that there were still people on the platform who were dedicated to recommending good products.
When the senior executives were fully aware of the brand crisis, they found a savior. The appearance of Cheng Youyou changed everyone’s view of Little Red Book.
Recently, almost every trending topic related to Little Red Book had a negative connotation.
But Cheng Youyou changed that situation.
Hashtags like #ChengYouyouHonestReview, #ChengYouyouSuchAGoodShopper, and #ChengYouyouRealXiaolanBookUser were constantly trending. If the executives at Little Red Book couldn’t seize this opportunity, it would be their own fault.
Little Red Book has never had a spokesperson before. This time, they’ve chosen Cheng Youyou be the first spokesperson for Little Red Book.
Cheng Youyou was naturally delighted. After all, this endorsement didn’t restrict her to using any specific brand’s products. All she had to do was continue sharing her favorite things on Little Red Book, just like before.
Little Red Book promised Cheng Youyou that as the spokesperson of Little Red Book, her posts will be featured.
Of course, Cheng Youyou was thrilled. Good things are meant to be shared. While spending lavishly is satisfying, the real joy of shopping lies in sharing.
The essence of shopping is to show off, isn’t it? (Just kidding)
Cheng Youyou signed the contract without hesitation, her eyes full of anticipation.
After signing the contract, Cheng Youyou looked earnestly at the Xiaolan Book executives: “Don’t forget the details of the contract.”
The Little Red Book senior executives understood immediately: “Got it. We’ll transfer the 5 million yuan endorsement fee to your account within a week.”
Cheng Youyou shook her head: “That’s not what I meant.”
“Then what are you referring to?
Cheng Youyou widened her eyes, her expression serious beyond serious: “Please give my favorite items top recommendations. I want everyone to see the things I’ve bought.”
Little Red Book executives: …
They had thought Cheng Youyou would make a more difficult request. Was that it?
Little Red Book executives: “Okay.”
Cheng Youyou: “Oh, right, what about the 5 million you mentioned earlier?
“The payment will be transferred this week.”
“Alright!”
Cheng Youyou’s shopping budget was increased again, this time by a whopping five million.
After Cheng Youyou finished filming the endorsement ad, Little Red Book conducted extensive on-ground promotions to enhance its company image. These promotions were carried out in various locations, including but not limited to subways, buses, and the exteriors of large supermarkets.
It seems that overnight, Cheng Youyou’s large posters appeared in the streets and alleys of major first- and second-tier cities.
On the poster, Cheng Youyou, with bright eyes and white teeth, sat on a spacious sofa in a large room. Around Cheng Youyou and at her feet, there were snacks, bags, clothes, and jewelry.
Above the photo, a large slogan reads: Little Red Book, Sharing the World’s Good Stuff – Cheng Youyou.
Cheng Youyou’s face can be seen everywhere in the streets and alleys.
Cheng Youyou seemed to be recognized by everyone overnight, from 80-year-olds to three-year-old children. Whether riding public transportation or passing by city facilities, you can see Cheng Youyou as soon as you look up.
Even people who don’t follow the entertainment industry know Cheng Youyou now.
【She’s so beautiful.】
【I’m going to download Little Red Book later.】
【They chose a great spokesperson. Seeing how much she enjoys it makes me want to use the app.】
【Is her name Cheng Youyou? She’s quite pretty.】
【She’s quite good-looking. Does she have any works? I might follow her in the future.】
【Isn’t she a regular guest on “Go For It, Tycoon”? Haha, I highly recommend her, Cheng Youyou is really witty.】
Cheng Youyou’s excellent advertising results not only satisfied Little Red Book but also caught the attention of Nansu Water City Tourism Bureau officials.
This time, the Nansu Water City Tourism Bureau finally found an official channel. They contacted Cheng Youyou through her agency.
After receiving a 200,000 yuan promotion fee, Cheng Youyou posted a promotion about the newest tourist attraction in Nansu Water City on Little Red Book.
Cheng Youyou did not post it casually, she had been to this place and liked it very much.
When she was there, she had taken photos specifically, but at the time, she was so engrossed in enjoying herself that she completely forgot to share this beautiful spot on Little Red Book.
Just as she was about to edit and repost it on Little Red Book, she received a request from Nansu Water City.
So, after receiving the 200,000 yuan, she posted a Little Red Book post that was originally in her plan.
This was her first post since becoming the spokesperson for Little Red Book, and Little Red Book promoted it heavily.
Almost every use who browsed Little Red Book saw Cheng Youyou’s post.
【Cheng Youyou is such a trustworthy endorser.】
【Her first recommendation will definitely attract a lot of attention. I bet many businesses are vying for a partnership with her, but she chose to promote the city.】
【That’s so positive!】
【I trust this endorser.】
【Because of such a fair endorser who doesn’t randomly promote everything, I’m convinced to use the Little Red Book app.】
The higher-ups at Little Red Book were overjoyed. They had found the perfect spokesperson in Cheng Youyou!
Apart from Little Red Book, the happiest and most satisfied one is Cheng Youyou’s agency.
Cheng Youyou’s agency is a large company with many artists under it. It had not paid attention to Cheng Youyou, a little transparent person, before.
Since Cheng Youyou became famous, the agency naturally wouldn’t continue to ignore her. Therefore, when Cheng Youyou was caught up in this negative online rumor, the agency went to great lengths to do damage control.
However, despite all the public relations efforts, Liu Meng refused to cooperate and chose to remain silent in response.
When the agency and Liu Meng had a big fight and thought that Liu Meng had given up on herself, and even the agency had planned to replace Liu Meng, there was a sudden turn of events.
Cheng Youyou successfully secured the endorsement for Little Red Book and received nationwide promotion. Simultaneously, she once again secured a partnership with Nansu Water City.
These achievements were completely unexpected by the agency. In fact, the accomplishments Cheng Youyou had achieved in such a short time were partnerships that the agency would have needed to negotiate for a long time to secure.
And Cheng Youyou achieved all of this effortlessly.
The agency realized that their usual way of doing things had its flaws, and compared to Liu Meng’s farsighted and shrewd strategies, their public relations team seemed like an amateur.
The agency was shocked and gave Liu Meng a salary increase. It also set up a personal studio for Cheng Youyou, and Liu Meng was the person in charge of the studio.
Cheng Youyou became an important focus of the agency.
On the official website of the agency, Cheng Youyou’s photo was directly promoted from the last row to the second row, and was listed in the same row with a group of young and famous actors.
While Cheng Youyou’s popularity, status and pay were rising, Ding Yaxin’s life was not going smoothly.
The two endorsements that Ding Yaxin picked up were privately negotiated without the company’s knowledge. Subsequently, the Xinxin Feixiang brand exploded in controversy, severely damaging Ding Yaxin’s public image.
The company was so furious that they immediately dragged Ding Yaxin in for a scolding.
Ding Yaxin was scolded like a child, and she was so upset.
What made her even more upset was the company’s handling of the situation. The company discovered that Ding Yaxin’s popularity had been declining recently, and it was all due to her personal promotions and negotiations, from the broken leg persona to the recent micro-business product fiasco.
As a result, the agency strictly ordered Ding Yaxin to never act on her own again and disbanded her publicity team.
Meanwhile, to turn around Ding Yaxin’s public image, her agency took another approach: they got her a role in a movie. The agency planned to help Ding Yaxin solidify her fan base through her acting.
In today’s entertainment industry, talent is king. Once an actor’s skills and acting abilities are recognized by the audience, their past behaviors can be forgiven.
This movie is directed by Chen Yimin, whose films have always been both critically acclaimed and commercially successful. Ding Yaxin’s agency went to great lengths to secure her a role in this film, and fortunately, they were successful in their negotiations.
Ding Yaxin’s role is the second female lead in this movie, which is a modern Cinderella story set in an urban setting. Ding Yaxin plays a vicious rich girl.
Ding Yaxin’s agency has its own considerations. Although the character is a villain, her distinct personality makes it easier for Ding Yaxin to be recognized for her acting skills, according to her agency.
In order to seize this opportunity and make Ding Yaxin’s acting skills outstanding and worthy of the work of director Chen Yimin, Ding Yaxin’s company found an acting teacher to train Ding Yaxin.
There will be a two-week closed training session, and all phones will be confiscated.
When Ding Yaxin heard this news, she felt like the sky was falling.
Confiscated mobile phone! And closed training!
This means that even with the help of the system, Ding Yaxin won’t be able to go out and snatch Cheng Youyou’s job in the two weeks she’s locked up.
Ding Yaxin really screwed herself over this time.
Cheng Youyou was about to embark on another luxurious voyage after receiving a 5 million yuan endorsement fee from Little Red Book and a 200,000 yuan promotion fee from Nansu Water City, but her happy journey was interrupted.
The second episode of “Go For It, Tycoon” broke another viewing record, and the show became a hit.
This variety show, which was originally a small and unpopular variety show, suddenly became the most popular variety show of the season.
The talk show “Walk into Your World” plans to conduct an interview with the entire production team, delving deep into the story behind the creation of the show, and at the same time, this also gives “Go For It, Tycoon” a chance to promote itself.
“Look at Your World” is a classic talk show on Yuanyang TV. This program, in a documentary-style format, presents to the audience the work content of various industries. For each industry, a representative figure is selected, and through interviews with these individuals, the program showcases the hardships and triumphs of professionals in different fields throughout their careers.
Host Xu Ning is known for her warm and empathetic interviewing style. She is skilled at using empathy to encourage guests to reveal their vulnerable side at work.
Every time on the show, Xu Ning uses soul-touching topics as the sublimation of the interview, and every time, the interviewees will be moved to reveal their true feelings.
The overall tone of the show is warm, and the end of the show is mostly ended with the guests in tears.
This episode of “Look at Your World” focuses on the variety show industry. Due to the sudden rise of “Gor For It, Tycoon”, from being unknown in its first episode to a huge ratings success in its second episode, it undoubtedly became the focus of this episode of “World”.
“World” is a long-standing talk show that has been broadcast for five consecutive years and holds a very high position in the hearts of the audience.
Director Wang would not miss such an opportunity to promote the program, so he brought all the guests to participate in this interview program.
The show was live-streamed. On that day, Director Wang of “Go For It, Tycoon” and the five regular guests were all present.
The director called “action” and the interview began.
Xu Ning first introduced the concept of “Gor For It, Tycoon”, and then the camera turned to the big screen, where clips from the post-production of the show were playing.
Usually, shows like “World” would introduce the daily routine of a specific industry first. This video, which lasted for a full 20 minutes, compiled by “World”, showcased the entire production process of a variety show, from pre-production planning to on-site recording, and then to post-production and program promotion. Every detail was captured and presented completely in this VCR.
【Oh, so this is how a variety show is made?】
【I learned something new.】
【It seems that producing a variety show is not easy at all.】
After the VCR finished playing, Xu Ning started asking questions to the guests.
Xu Ning asked, “Go For It, Tycoon”is primarily a business simulation variety show. However, the variety shows with higher ratings in the market today are mainly competitive. Director Wang, why did you choose such a niche genre?”
Director Wang smiled and said, “I want to explore the boundaries of the market and the audience, and I also want to step out of my comfort zone and try to see if I can achieve results in a field I have never set foot in.”
Xu Ning seized the opportunity and asked, “But from what I know, you didn’t even have a title sponsor for the first two episodes. I imagine you were under a lot of pressure at the time. During those times of intense pressure, did you ever regret it?”
Up to this point, everything was going according to Xu Ning’s plan, and she was still in control of the direction of the interview.
【Here we go, straight to the soul.】
Director Wang: “No.”
Xu Ning: ? ? ?
This is completely different from the answer Xu Ning expected.
Xu Ning asked, “I’ve done some research. When you were recording the first episode of this show, it received absolutely no attention from the station. You even did the promotion yourself. When you were promoting the show, did you feel a bit heartbroken or neglected?”
Director Wang: “No.”
Xu Ning: …
Xu Ning felt a bit awkward and laughed, “Haha, really? I don’t believe you.”
【Xu Ning’s classic line is here. When she can’t think of anything to say, she likes to use this to cover up her embarrassment.】
【The guest doesn’t need to answer this sentence, Xu Ning will change the topic immediately.】
As a result, Director Wang took Xu Ning’s words seriously.
With a serious expression, he said, “Really, don’t doubt it. I didn’t even have time to feel any grievances. Before I knew it, my show became a hit. Especially those segments with Cheng Youyou. Her appearance alone locked in a huge amount of viewership. I didn’t even have time to feel wronged, it’s true.”
Director Wang turned to Cheng Youyou and asked, “Isn’t that right, Youyou?”
Cheng Youyou sat up straight, staring at Xu Ning obediently, looking like a perfect student.
It was unclear if she had listened to Director Wang, but she casually replied, “Yes.”
【xswl2slang that’s basically equivalent to LMAO, Xu Ning tried to change the subject but Director Wang took it seriously.】
【The soul-searching question failed.】
【Haha, what a silly director! There’s no time to be upset, this is what it’s like to be a level-max boss, right?】
Xu Ning noticed something was off and quickly turned to the gentle and obedient Cheng Youyou, “Youyou, although you’ve been in the industry for a long time, this is your first time recording a variety show, right?”
“Yes,” Cheng Youyou replied.
Seeing Cheng Youyou’s gentle demeanor, Xu Ning was certain she could easily lead the conversation.
She began to probe into Cheng Youyou’s experiences.
Xu Ning asked, “So, have you encountered any difficulties while recording variety shows?”
Cheng Youyou replied without hesitation, “Yes, I have.”
Xu Ning was secretly pleased. She pressed on, “So, how did you deal with them? Did you just endure it silently or did you learn from your seniors and figure things out on your own?”
In Xu Ning’s mind, young and inexperienced girls are usually afraid of troubling others.
Cheng Youyou replied, “Why not just ask if you don’t understand?”
Xu Ning was taken aback and said, “Huh?”
Cheng Youyou raised her hand and said, “I have a question right now.”
【Haha, I can’t stop laughing. Cheng Youyou is so straightforward.】
【Haha, Xu Ning wanted Cheng Youyou to talk about the difficulties of being socially anxious, but instead, Cheng Youyou perfectly demonstrated the power of being a social butterfly.】
Before Xu Ning could even answer, Cheng Youyou asked, “Teacher Xu, what hair products do you use?”
Xu Ning replied with a dry “hehe.”
【Xu Ning is so awkward.】
【Shouldn’t Xu Ning have said something like, “Really? I don’t believe you”?】
【Haha, don’t kid me.】
Xu Ning asked, “Why are you asking that?”
As soon as she said that, Xu Ning regretted it. She realized that once this question came out, the rhythm of her interview live broadcast room was taken away. It gradually lost control and the live broadcast room was no longer under her control.
Cheng Youyou had been staring at Xu Ning for a long time, from the beginning of the show until now, for a full half hour.
Cheng Youyou said, “Your hair is so soft, your roots are voluminous, and your bangs are perfectly separated. Even after half an hour, your hair hasn’t flattened at all.”
Xu Ning wanted to stop her, but Cheng Youyou spoke before her. She blinked her big eyes and she said, “Please, tell me the brand.”
【Cheng Youyou has spoken for all of us.】
【I want to know too. Every time I watch the show, I’m fascinated by Xu Ning’s hairstyle. How on earth does she style those iron bangs?】
【Finally, someone asked!】
Xu Ning cleared her throat. She needed to get back on track.
The program recording had been going on for 30 minutes, and she hadn’t made anyone cry yet. If this kept up, today would be a disaster for her career.
Xu Ning said, “Youyou, I’ll share the brand information with you after we finish recording.”
Xu Ning paused for a moment and continued, “Let’s get back to the show.”
【Haha, this is too funny. Xu Ning seems to have lost control.】
【For the first time ever, Xu Ning hasn’t been able to make two people cry in a row.】
【I wonder if she can make the next person cry.】
Xu Ning set her sights to Zhao Mengran and asked, “Mengran, as an internationally renowned model who has closed shows at all four major fashion weeks, what made you decide to switch careers and choose this show as your variety show debut? What were your reasons for doing so?”
Zhao Mengran replied, “I didn’t really think about it. I just came when they asked me to be on the show.”
Xu Ning was about to lose it.
But Zhao Mengran’s next question drove her even crazier.
Zhao Mengran asked, “Teacher Xu, what shampoo do you use exactly? I want to use the same one when I walk the runway in the future.”
【I can’t stop laughing. 】
【What kind of a ridiculous program crew is this?】
Xu Ning sighed. She didn’t want to talk about shampoo anymore.
She then turned to Li Yiyun, who seemed more docile. Before Xu Ning could ask her soul-searching question, Li Yiyun raised her hand and said, “Teacher Xu, if you don’t want to say what shampoo you use, you can tell us what conditioner you use instead.”
“Damn shampoo and conditioner,” Xu Ning thought to herself. She was getting sick and tired of hearing about them.
Wang Wensheng chimed in, “That’s right, Ning’er~”
Wang Wensheng has been in the entertainment industry for a long time and has been on Xu Ning’s variety show several times, so he was particularly friendly when he started talking.
Wang Wensheng said, “Ning’er, every time I’m on your show, I get distracted and wonder how you style your iron bangs. It just so happens that everyone is curious today, so why don’t you explain it to all of us.”
【Help, I can’t stop laughing.】
【Everyone is so caught up in the iron bangs incident.】
【The show is about to end, and so far, no one has cried.】
【But I think Xu Ning is about to cry.】
【The people on this program crew are really something, being able to make Xu Ning cry.】
Xu Ning was facing a career setback. The only words echoing in her mind were: shampoo, conditioner, and iron bangs.
Xu Ning looked around the room until she finally spotted Zhou Hao, who had been sitting quietly without saying a word. She felt like she had found a savior.
Finally, there was a serious person!
Xu Ning then discussed many topics with Zhou Hao, and all of the topics were only discussed with Zhou Hao.
Xu Ning deliberately avoided the other members of the program team, because as soon as she asked a question, everyone else would quickly shift the topic to iron bangs.
Xu Ning was so annoyed!
In the discussion with Zhou Hao, Xu Ning gradually regained some confidence and found her own rhythm.
This time, Xu Ning threw out a lot of soul-searching questions.
Zhou Hao did not go off topic and answered them seriously.
However, there were none of the warm, tearful moments they’ve seen on the show before.
It was mainly because of the messy rhythm of the “Go For It, Tycoon” program group, which had messed up the tone of the entire program.
Even though Zhou Hao was answering seriously, in this strange atmosphere, he didn’t feel like crying or expressing his feelings at all.
Xu Ning was exhausted.
She felt she’d expended every last ounce of energy by the time she finished recording this episode.
As soon as the program ended, she sank weakly into the sofa, her mind still racing with thoughts of shampoo, conditioner, and her iron bangs.
So annoying, super annoying, incredibly annoying.
Just as she was caught in a spiral of self-criticism, the director of “World” came over with wide eyes, “Xu Ning! Our ratings for this episode skyrocketed!”
Xu Ning didn’t believe it until she saw the ratings chart.
Then she looked at the comments under the live stream.
【I can’t take it anymore, this episode is too groundbreaking.】
【I want to see a different interviewing style. Xu Ning has surpassed herself, I like it.】
【Finally, there’s a change in style. I was tired of the old one.】
【This silly and goofy style is so much lighter. That crying and whining stuff was too heavy.】
Xu Ning fell into deep thought: “Was my transformation a success? Maybe… I should stick to this style in the future?”
While Xu Ning was deep in thought, Cheng Youyou’s Weibo followers were rapidly increasing. During the broadcast of “World”, her followers jumped by a million.
【t’s so funny. She changed Xu Ning’s interview style by herself!】
【Xu Ning’s style has been the same for five or six years, but Cheng Youyou completely changed it.】
【One person is carrying the whole show! Youyou is so funny.】
【When will the next episode of “Go For It, Tycoon” be broadcast? I can’t wait to watch it!】
【The “Go For It, Tycoon” crew is so silly, you’ve got my attention.】
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