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ASMMIBV [28]

Ch28 - The Twenty-eighth Day of Buying, Buying, Buying

The system issued an urgent alert when these two brands approached Cheng Youyou.

After receiving the notification, Ding Yaxin immediately contacted the two brands. She had to snatch these two endorsements back this time.

Ding Yaxin had already planned it out. This time, after snatching them away, she would definitely not let this opportunity slip away like last time.

Last time, she lost the Mani leg-revealing tights endorsement deal because she had exaggerated her fractured leg and forced the “strong-willed despite disability” persona on herself.

Now, she was starting to hate the “strong-willed despite disability” persona. Last time, after her persona was established, her company, worried about her image collapsing and affecting public opinion, abruptly canceled all her activities for a whole month.

Ding Yaxin had nowhere to vent her frustration and was forced to stay home for a whole month.

During this month, she did not have any work and did not earn a penny.

She was almost losing touch with the outside world, so to seek attention, Ding Yaxin posted daily updates on Weibo about her “fractured” leg.

After updating for a while, netizens finally got tired of it.

【She’s being a bit too dramatic.】

【It’s not that serious, it’s not like she has to talk about it every day, even if she did fracture her leg.】

【What happened to her strong-willed persona despite her injury? I’m stronger than her.】

In the end, after being cooped up at home for a month, Ding Yaxin not only failed to make any money but also squandered the hard-earned positive image she had carefully cultivated.

Fortunately, Ding Yaxin’s leg had healed.

A month later, her agency finally decided to let her out.

Coincidentally, just at that time, she received a warning from the system, notifying her that Cheng Youyou had received two endorsement offers.

Ding Yaxin was full of ambition. This time, she was determined to snatch these two endorsements away at all costs.

However, the system issued an important reminder: due to Ding Yaxin’s continuously declining popularity, her popularity points were insufficient to support the free trial of the tools. If she wanted to continue using the tools in the system’s marketplace, she would have to pay for them herself.

Ding Yaxin gritted her teeth and said, “Buy it!”

As long as she could snatch the endorsement from Cheng Youyou, she was willing to pay any price.

Anyway, with the endorsement, her exposure rate would increase, and fame and money would come rolling in.

Ding Yaxin obtained the contact information and contact addresses of the two brands through the system. This time she would go to the companies to negotiate in person.

After the painful experience of losing out on the “leg-revealing tights” product last time, she concluded: It’s still more reliable to meet in person.

Last time, because the brand hadn’t seen her in person, they mistakenly thought she had broken her leg and couldn’t work.

Ding Yaxin got the addresses and visited the companies of the two brands one after the other.

She used the same trick again. In order to grab the endorsement, Ding Yaxin was willing to be the spokesperson at a price lower than half of the market price.

The negotiations went exceptionally smoothly, even beyond Ding Yaxin’s expectations. Within a day, she successfully secured endorsements from both brands.

And on that very day, Ding Yaxin received a payment for the endorsement from the brand.

Things went so smoothly that Ding Yaxin was still giggling after she closed the door to her home.

Right in the middle of her giggling fit, the system reminded her, “Cheng Youyou rejected the endorsements from both brands.”

Ding Yaxin scoffed, “Tch, I told you she couldn’t beat me.”

“Wait,” Ding Yaxin suddenly sat up, “What do you mean she rejected it? What does that mean?”

The system replied with a cold, mechanical voice: “The brand contacted Cheng Youyou, and it was Cheng Youyou who rejected the endorsement.”

“When did this happen?” Ding Yaxin was very nervous.

System: “Half an hour before you met with the two brands to negotiate the contract.”

“Why didn’t you remind me?”

System: The system is only responsible for reminding Cheng Youyou of her work, nothing else.”

Ding Yaxin couldn’t laugh anymore. She plopped down on the ground. So it turns out that the endorsement she had negotiated for at a lower price and personally met to discuss was something Cheng Youyou didn’t even want?

Then why did she bother to lower her pay, why did she bother to spend money to buy system props?

Ding Yaxin felt that she had suffered a great loss, even though she now had two endorsements, she still felt that she had suffered a loss.

She locked onto Cheng Youyou as the culprit, if it weren’t for Cheng Youyou suddenly changing her mind, she wouldn’t have lost so much money.

Ding Yaxin decided to spread rumors about Cheng Youyou to damage her reputation.

Ding Yaxin immediately hired online trolls she frequently worked with to spread negative information about Cheng Youyou, so that night a hot search appeared on Weibo.

#ActressDemandsExorbitantFee#

A well-known gossip public account posted: 【A certain female star just became popular and lost her way. She acted like a big star and looked down on private brands. She asked for a sky-high endorsement fee and even asked for 100 million yuan, which scared away two brands overnight.】

The post from the famous gossip blogger immediately caught the attention of some people.

【I could make up a hundred of these stories a day.】

【Who knows who you are talking about.】

A few minutes later, the blogger responded to the hot comments on Weibo: 【The actress has recently become a little famous in a popular variety show. By the way, she also starred in a period drama.】

【Gained popularity from a variety show? Female lead in a period drama? It must be CYY, right?】

【Can you be more specific upstairs?】

【Cheng Youyou, of course. Do we need to spell it out?】

【Oh my god, she just became popular and now her image is ruined. This is bad.】

【The only thing missing is to publish Cheng Youyou’s ID number.】

Everyone pretty much agrees that the person this Weibo post is referring to is Cheng Youyou.

【No way, is she really acting like a big shot?】

【Could it be a rumor? They didn’t mention any specific brand.】

【One hundred million? That’s a bit too much, isn’t it?】

【sn’t Cheng Youyou destroying her own career?】

It didn’t take long before a sports brand called XinXin Feixiang posted a Weibo.

Xinxin Feixiang V: Could I be the other main character in this trending topic? It’s true that our company contacted Cheng Youyou, but we didn’t reach a final agreement. As for the price… it’s a trade secret, but let’s just say it was very high.】

Xinxin Feixiang is the sports brand that recently contacted Cheng Youyou and hoped that Cheng Youyou would be the spokesperson, but was then unilaterally rejected by Cheng Youyou.

This is a newly established brand. The company has just obtained the trademark, and now even the production line has not been completed. This brand wants to promote the brand through the celebrity effect, and then harvest a batch of leeks1referring to consumers easily taken advantage of through pre-sales, and then use the money from this batch of leeks to invest in production.

In short, it is a brand that uses its brain for marketing and its feet for products2basically it’s a brand that focuses on marketing but neglects product quality..

They positioned the main publicity market as online promotion. From the beginning, they tried to gain attention through the Internet and hype themselves up as an online celebrity brand.

So this brand paid special attention to the Little Red Book.

They also noticed the popularity of Cheng Youyou on the Little Red Book, so Xinxin Feixiang contacted Cheng Youyou urgently.

However, they hit a roadblock. After only one contact, they were informed that Cheng Youyou had rejected the collaboration.

But the brand wasn’t solely dependent on Cheng Youyou as an endorser. Fortunately, Ding Yaxin appeared in time and was willing to lower her fee to become the spokesperson, which naturally made the brand very happy.

In fact, the brand Xinxin Feixiang doesn’t care whether it’s Cheng Youyou or Ding Yaxin who endorses them.

As long as it’s a celebrity, they’re satisfied. What they want is online attention, they want traffic.

This time, they found an unexpected bonus.

The hashtag “#ActressDemandsExorbitantFee” topped the trending list on Weibo, and on the other side of the trending search was their brand, XinXin Feixiang.

XinXin Feixiang wouldn’t miss such an opportunity to ride the wave of popularity.

XinXin Feixiang believes that in the digital age, traffic is everything. As long as they can attract traffic first, people will naturally buy their products.

So, XinXin Feixiang posted that ambiguous and cryptic Weibo post.

The Weibo post hinted, both overtly and subtly, that XinXin Feixiang was the brand involved in the trending hot search, and at the same time, they confirmed that the diva throwing a tantrum was indeed Cheng Youyou.

All XinXin Feixiang wanted was traffic. As long as they could get attention and ride the wave of popularity, the brand didn’t care at all about the impact their statements would have on a celebrity’s reputation.

After this Weibo post was published, with the combined efforts of XinXin Feixiang and Ding Yaxin’s water armies, the post quickly gained attention and even topped the trending list.

#ChengYouyouDemands100MillionFromXinXinFeixiang is firmly occupying the top spot on the trending list.

【Cheng Youyou is so full of herself, demanding a sky-high endorsement fee of 100 million! Is she shameless?】

【100 million? I can’t even imagine that kind of money.】

【Cheng Youyou’s newly established reputation is about to be ruined.】

The positive impression everyone had of Cheng Youyou just a few days ago has been completely destroyed by this Weibo post from the verified company.

Passersby who didn’t know the truth almost believed that Cheng Youyou was a big shot and asked for an exorbitant price.

Cheng Youyou’s popularity has plummeted rapidly. The good impression she had managed to build up just a few days ago has been completely ruined by these accusations.

【Cheng Youyou seems so approachable, I never thought she was like this in private.】

This is just the beginning, and Cheng Youyou has started to put on airs, is it that necessary?】

【Who does Cheng Youyou think she is?】

【Even if she doesn’t have a hundred million, she probably still asked for a lot of money.】

The hashtags “#ChengYouyouConscienceTest” and “#ChengYouyouShopsTooWell” have already disappeared from the trending list. Now, if you simply search for the name “Cheng Youyou” on Weibo, you’ll only find a sea of negative comments and insults.

Liu Meng was shocked to discover that the situation on Weibo had completely reversed in just 24 hours.

Liu Meng tried desperately to reach Cheng Youyou, making numerous phone calls, but Cheng Youyou didn’t answer any of them.

Finally, when Liu Meng called for the eighteenth time, Cheng Youyou answered.

Cheng Youyou said lazily: “What’s the matter?”

Liu Meng briefly explained the situation on Weibo, and then she started planning, “First, we’ll release a statement saying that we didn’t make any exorbitant demands.”

Liu Meng outlined her plan clearly, “Then, I’ll quickly contact the company behind Xinxin Feixiang through our company to get them to clarify the matter.”

Liu Meng paused, “It doesn’t matter. If Xinxin Feixiang insists on slandering you, I’ll contact the company and have our legal team send a cease and desist letter for spreading false information.”

Clear and well-planned.

Cheng Youyou listened and replied, “Forget it.”

Liu Meng was dumbfounded. After she had finished her long speech, she had received such a perfunctory response from Cheng Youyou.

“You’ve finally become famous. Don’t let this opportunity slip away.”

“If it’s ruined, it’s ruined.” Cheng Youyou didn’t care, “I’ll just take this as a long vacation for myself. I’ll have some fun.”

“Not responding?”

Although Liu Meng is an agent with strong execution and clear plans, she always has one advantage, which is that she always respects the ideas of artists.

For example, now that Cheng Youyou insisted on “forget it,” Liu Meng thought for a moment and replied, “Alright.”

Liu Meng even began to wonder if perhaps Cheng Youyou was really tired of the entertainment industry. Cheng Youyou had never had a smooth journey in the entertainment industry, and now that she had just gained popularity, she had stumbled so badly. If Cheng Youyou wanted to quit, then so be it.

She is Cheng Youyou’s agent, not Cheng Youyou’s mother.

She has no right to control Cheng Youyou’s life. Cheng Youyou’s acting career is ultimately in Cheng Youyou’s own hands.

In fact, Cheng Youyou’s thoughts are not that complicated.

When Liu Meng called her, she had just booked a homestay in an ancient city. The house she chose could feel the sunshine, the breeze was refreshing, and the beautiful scenery was in the middle of it. Cheng Youyou didn’t want to let those bad things ruin her happy mood.

Besides, she was so wealthy now that even if she were forced out of the entertainment industry, she would still have a very enjoyable life.

Retire if you want to retire. Without the work of the entertainment industry chasing her, Cheng Youyou felt she could actually have a more carefree time.

iu Meng understood Cheng Youyou’s thoughts, but she was facing immense pressure from the company.

Cheng Youyou’s agency is a fairly large-scale entertainment company. Cheng Youyou was originally a small transparent existence and was not valued in the company.

But since she became popular recently, Cheng Youyou’s company will also do some publicity for Cheng Youyou along with the hot searches.

When they realized that Cheng Youyou’s popularity was continuing to decline and that a hashtag #ChengYouyouGetOutOfTheEntertainmentIndustry# was trending on Weibo, the company became restless.

The company executives ordered Liu Meng to find Cheng Youyou immediately and respond to the trending search as quickly as possible.

Liu Meng had already spoken to Cheng Youyou on the phone. Respecting Cheng Youyou’s decision, she resisted the pressure from the higher-ups and did not make any response.

On the other hand, Weibo is now in chaos.

With Ding Yaxin’s water army stirring up trouble, the entire public opinion situation was now facing an unprecedented crisis.

Cheng Youyou went from being a nobody to being highly sought after, only to see her situation plummet within a few short days.

【She deserves it. With such an attitude, Cheng Youyou was bound to fail.】

【Who does she think she is, asking for a hundred million?】

【I suspect she was just hyping up her influencer persona to raise her status and then fleece the brands!】

【We must boycott Cheng Youyou!3Apaka oa nyo teh

【Cheng Youyou, get out of the entertainment industry!】

When Cheng Youyou’s popularity rapidly declined and reached the bottom, Ding Yaxin had already completed the shooting of two advertisements.

When the whole network boycotted Cheng Youyou, Ding Yaxin’s agency sent two Weibo posts in a row.

Every post was an official announcement, all formatted the same way.

【Congratulations to Ding Yaxin for becoming the spokesperson for the xxx sports brand.】

【Congratulations to Ding Yaxin for becoming the spokesperson for the xxx skincare brand.】

Two posts were released in succession, each tagging the brand and including a promotional photo of Ding Yaxin.

These promotional photos were edited to perfection.

Since the brands had invested so much money, they naturally wanted to pay attention.

They didn’t expect to encounter such a dedicated spokesperson. As soon as the photos were taken, she posted them on Weibo to make the announcement. As a result, both brands reposted her Weibo posts.

Especially the Xinxin Feixiang brand, seeing how cooperative Ding Yaxin was, they also took the opportunity to buy a water army to promote their own brand.

With the joint assistance of the two brands and the efforts of Ding Yaxin’s water army, Ding Yaxin once again became topped the trending searches.

The hashtag #Ding Yaxin offers good quality products at low prices, is a beautiful person with a kind heart #4I planned on making this hashtag jus like the others but damn was this long so I just chose not to 😛 dominates the screen.

【Did Ding Yaxin save the day?】

【So, did Cheng Youyou’s endorsement go to Ding Yaxin?】

【Thankfully, Ding Yaxin doesn’t mind. Ding Yaxin is truly beautiful and kind.】

【Ding Yaxin and Cheng Youyou are both young actresses, no wonder she was always able to snatch resources away from Cheng Youyou. It turns out it was Cheng Youyou’s own fault?】

Ding Yaxin’s water army strongly led the rhythm. Passersby who didn’t understand the matter were almost led astray by Ding Yaxin’s water army.

Ding Yaxin’s popularity has overwhelmingly surpassed Cheng Youyou’s, and Ding Yaxin feels that her investments have paid off handsomely. Thanks to the combined efforts of her online army of fans and the system, Ding Yaxin is convinced that she is on the verge of ruining Cheng Youyou’s career.

Ding Yaxin believed that it was only a matter of time before Cheng Youyou was forced to leave the entertainment industry.

When she thought that all Cheng Youyou’s resources would belong to her in the future, Ding Yaxin was so happy that she almost fainted.

The day after this incident, Ding Yaxin shot two brand advertisements in a row. Cheng Youyou slept all day in a rocking chair in the breezy and smooth ancient city.

On the third day, Ding Yaxin’s commercials were prominently featured on major online platforms, while Cheng Youyou was busy trying all the delicious food in the ancient city and burped contentedly.

Time was moving fast for Ding Yaxin, while time was flowing slowly for Cheng Youyou.

When Cheng Youyou had enough shopping and was about to go to the fourth destination to spend money, Liu Meng called again.

Liu Meng: “Stop playing around and come back.”

Cheng Youyou was in a good mood now, and she was willing to chat on the phone for a while.

Cheng Youyou: “What should I go back for? If the company wants to terminate my contract, just send the contract to my email.”

Cheng Youyou had been so engrossed in her vacation that she had almost cut herself off from the outside world, except for logging onto Little Red Book to post her daily updates.

To be honest, the days of being isolated from the world and not being bound by constraints are really happy and free.

Cheng Youyou had no idea what was happening in the outside world. However, based on the fact that Liu Meng hadn’t called her in a while and her understanding of how the system usually operated, she assumed that her popularity had plummeted.

In other words, Cheng Youyou thought it was time for her to get out of the entertainment industry.

As a result, Liu Meng was very surprised on the phone.

“Don’t you go online?” Liu Meng continued, “You really don’t know what’s happening?”

Cheng Youyou had been so engrossed in her vacation that she hadn’t had time to go online. Of course, that didn’t include the Little Red Book, as she still had her tour guide post long images of her delicious food, beautiful scenery, and lovely things every day.

Cheng Youyou cleared her throat, trying to hide her disappointment and lack of motivation.

Liu Meng sighed, as if helpless.

However, the helpless tone only lasted for a moment, and then she became excited: “Quickly collect yourself and get back to work!”

Cheng Youyou: “Huh?”

Liu Meng: “Little Red Book invites you to be the first global spokesperson for their platform.”

Cheng Youyou: …Little Red Book? You mean the Little Red Book where I’ve always been sharing all my favorite things?

Half an hour later, Cheng Youyou ended her trip ahead of schedule. She was still reluctant to leave her trip and spending  money, but this feeling was quickly replaced by another emotion.

This emotion was the happiness brought by the endorsement fee.

Little Red Book offered an endorsement fee of 5 million yuan. Cheng Youyou could not refuse such a big temptation. For the sake of money, she was willing to suspend her trip.

After all, with this money, Cheng Youyou firmly believed that her future spending and traveling would be even more enjoyable!

As the saying goes, “A sharp knife cuts wood faster5磨刀不誤砍柴工 (mó dāo bù wù kǎn chái gōng): This means “a sharp knife cuts wood faster,” and it’s used here to emphasize the importance of preparation before taking action.,” so Cheng Youyou decided to go back to make money first and then go traveling again later.

She could afford to wait a few days to spend money.

Little Red Book is a platform for sharing good stuff.

It has been highly praised by young people in recent years, but no celebrity has ever been as enthusiastic about their app as Cheng Youyou.

Of course, what Little Red Book values ​​more is that Cheng Youyou is not only a real user, but also a trustworthy person.

Cheng Youyou’s character has been confirmed by the recent hot searches, and Little Red Book unilaterally recognizes Cheng Youyou’s character.

The thing is, while Ding Yaxin was pretending to be a beautiful and kind person, Xinxin Feixiang brand had already started selling branded clothing online and offline at the same time.

Influenced by the recent hot searches, Xinxin Feixiang’s brand stores on Taobao, PDD6a reference to Pinduoduo, another popular Chinese e-commerce platform., and other platforms quickly sold out.

Two or three days later, the discussion of this matter began to change direction.

After receiving the actual product from Xinxin Feixiang, the netizens found that the product was not what they thought it was, and the quality was extremely poor. It was not as good as Ding Yaxin had advertised in the pictures.

Suddenly, a large wave of real customers emerged, both on Little Red Book and Weibo, to express their dissatisfaction with the products.

【What kind of quality is this? The color of the pants I bought faded after wearing them for a day.】

【It’s 2021, how come there are still shoes that fade?】

【Don’t mention it. If Ding Yaxin hadn’t been so popular recently, I wouldn’t have bought the pants. I wore them to meet a client today, and guess what? They f####ng ripped!】

【Oh my god, I received the hat, and it’s clearly a copycat product.】

Many products of Xinxin Feixiang have been exposed. After receiving the goods, everyone found that there were serious quality problems.

If it were a few days ago, even if there was a problem with this item, even if there was a problem with Ding Yaxin’s endorsement, it wouldn’t have caused such a huge uproar.

But the problem is that Ding Yaxin has been so incredibly popular recently, and the higher people’s expectations of her, the greater their disappointment when they actually received the products.

【Everyone says that Ding Yaxin is in a hurry to save the fire7緊急救火 (jǐnjí jiùhuǒ): This means “to do damage control” or “to put out a fire,” referring to Ding Yaxin’s attempts to salvage her reputation after the controversy, but now I see that she is not a reliable seller at all.】

【With such poor quality, they still sell it for so much money. You can imagine how much money Ding Yaxin must have received.】

【I will never buy anything that Ding Yaxin endorses ever again.】

【I don’t want to buy the products of these products anymore. I will avoid them in the future.】

This incident continued to ferment, and Ding Yaxin instantly transformed from a conscientious influencer to a prime example of someone who only cares about making a quick buck, becoming universally despised.

【I seriously suspect that Ding Yaxin only cares about making a quick buck and doesn’t pay any attention to product quality at all.】

【Can this kind of star who only knows how to make money have some conscience? Our consumers’ money doesn’t come from the wind, so you can’t recommend products randomly.】

All the hot searches about Ding Yaxin from a few days ago have turned into bad publicity.

Ding Yaxin didn’t expect that her popularity, which had risen with great difficulty, lasted for less than a week, and it was ruined like this.

Moreover, there was a piece of news that was even more difficult for her to accept. Ding Yaxin found that Cheng Youyou’s popularity on the system had reversed.

The topic #It’sTimeToClearChengYouyou’sName# has been trending, continuously overshadowing Ding Yaxin’s topics.

【Do we have any misunderstandings about Cheng Youyou?】

【Let Cheng Youyou out of the small dark room quickly.8小黑屋 (xiǎo hēi wū): This literally translates to “small dark room” and is a metaphor for being ostracized or ignored.

【Cheng Youyou is the real conscientious promoter.】

Netizens once again thought of Cheng Youyou’s refusal to endorse Xinxin Feixiang.

【Did we misunderstand her?】

【Cheng Youyou must have known about some quality issues, that’s why she refused to endorse the product.】

【Cheng Youyou is so conscientious. Even though Xinxin Feixiang has been saying all these bad things about her, she still hasn’t released a statement. It seems like the brand is in the wrong.】

【The brand owner is so unreasonable, yet Cheng Youyou isn’t saying anything bad about them. What kind of a fairy spokesperson is she?】

【No matter how the world whips me, will I still repay the world with a kiss?】

Cheng Youyou’s public image has completely turned around. Just a few days ago, she was almost forced out of the industry and was on the verge of fading into obscurity. Unexpectedly, the situation and her popularity have reversed.

At the same time, netizens began to look for Cheng Youyou’s recommendations of good products and found her Little Red Book account.

To their surprise, they discovered that Cheng Youyou was the real expert on recommending good stuff!

Cheng Youyou has successfully gained popularity beyond  the Little Red Book. Everyone was surprised to find in that she had been very busy on Little Red Book during this period.

From recommendations of delicious food and fun activities to useful gadgets.

It turned out that Cheng Youyou had been making recommendations even before this incident blew up.

Then, everyone discovered once again that everything Cheng Youyou recommended was reliable and that she had expressed the true feelings of a wide range of consumers.

When everyone realized that these products were genuinely useful, had a high cost-performance ratio, and Cheng Youyou wasn’t just out to make a quick buck but was truly recommending them conscientiously, her persona as a sincere and trustworthy endorser was perfectly established!

【Ah, the things Cheng Youyou recommends are really good.】

【The travel destinations she chooses also align with my taste. They’re not the typical tourist hotspots, but sincere recommendations.】

【A person with such good taste as Cheng Youyou will definitely not accept those unreliable endorsements.】

【Compared with Ding Yaxin, the purpose of the two people is immediately clear.】

【Cheng Youyou is genuinely recommending this product; she doesn’t want consumers to waste their money. On the other hand, Ding Yaxin is just there to make a quick buck.】

【Am I the only one who noticed that Cheng Youyou has only taken on one endorsement, for those leg-covering tights? She hasn’t taken on any other endorsements.】

【Yes, yes! I’ve tried the leg-revealing tights she recommended, and they’re really warm and make my legs look great.】

Immediately after, the leg-revealing tights also trended on the hot search list.

On the Little Red Book, a bunch of real reviews appeared.

Netizens once again activated their inner detective mode.

【Oh my god, I noticed something. In every photo Cheng Youyou has posted recently, she seems to be bare-legged.】

【But when I clicked to enlarge it, I found that Cheng Youyou was actually wearing those leg-revealing tights of Mani9was it Mani? or Manni? I totes forgot what I used.】

【What kind of a god-level spokesperson is this? She’s using the product every day since becoming their endorser.”】

【I think those tights must be particularly useful. 】

【I want to buy it too. 】

Once again, Mani’s leg-revealing tights was sold out.

The Weibo account of the leg-revealing tights quickly took the opportunity to post a Weibo: 【Our quality is genuine. Thank you @ChengYouyou for your trust.】

【Ah, so Cheng Youyou is really careful when selecting endorsements.】

【Cheng Youyou must have thought those brands were unreliable, that’s why she refused to endorse them.】

【She’s truly a conscientious recommendation officer.】

Finally, a series of events attracted the attention of the official senior management of Little Red Book.

They were looking for a celebrity with high engagement on Little Red Book who only endorsed genuine, quality products, in order to change the stereotype that “Little red Book promotes fake advertising.”

As a result, Cheng Youyou received an official invitation from Little Red Book.

Little Red Book sincerely invited Cheng Youyou to become the spokesperson for its brand.

The first spokesperson, a global ambassador.


 

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  • 1
    referring to consumers easily taken advantage of
  • 2
    basically it’s a brand that focuses on marketing but neglects product quality.
  • 3
    Apaka oa nyo teh
  • 4
    I planned on making this hashtag jus like the others but damn was this long so I just chose not to 😛
  • 5
    磨刀不誤砍柴工 (mó dāo bù wù kǎn chái gōng): This means “a sharp knife cuts wood faster,” and it’s used here to emphasize the importance of preparation before taking action.
  • 6
    a reference to Pinduoduo, another popular Chinese e-commerce platform.
  • 7
    緊急救火 (jǐnjí jiùhuǒ): This means “to do damage control” or “to put out a fire,” referring to Ding Yaxin’s attempts to salvage her reputation after the controversy
  • 8
    小黑屋 (xiǎo hēi wū): This literally translates to “small dark room” and is a metaphor for being ostracized or ignored.
  • 9
    was it Mani? or Manni? I totes forgot what I used

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